What Are We REALLY Saying About Our Listings? (Puffery de-Puffed)

I love real estate. It’s “matchmaking” between buyers and properties. A happy match can be very rewarding financially and emotionally. Looking through literally tens of thousands of listings, trying to “read between the lines” and “see between the pictures” to find the perfect match for a buyer can be daunting. Thank heavens so many real estate agents use humor in their listings! Humor? Yes, whether they realize it or not, agents repeatedly use...

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